The government responded to the request of the leaders of printed media to allow them to place in their publications more advertising to survive in a crisis.
In the framework of the strategy for the liberalization of the advertising market of the Ministry of communications took the initiative on amendments to the legislation, planned amendments to the law On advertising in the 164-th article of the second part of the Tax code of the Russian Federation.
So one of the bills proposed to increase the amount of advertising permitted for distribution in the print media specializing on the messages of advertising character to 45% of the volume of one issue is established at present, 40%.
Another project involves amendments to the tax code which will enable the paper media is not advertising to continue to pay VAT at a concessional rate of 10% due to increased volume of advertising.
The representatives of the media market reacted to the proposal skeptically, the volume of advertising in printed editions the last few years is constantly decreasing since the first half of 2015 to the first half of 2016, it declined another 13%.
In their opinion a much more effective measure to maintain the print media - to allow them to place on their pages of alcohol advertising of dietary supplements dietary SUPPLEMENTS and prescription drugs but these offers of support from the state not received.
However, the Head of Government is convinced that the adoption of the amendments will extend to print media opportunities advertising revenues and will contribute to the preservation of a wide array of printing presses including in the regions.
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