> Advantages and disadvantages of advertising in print media
09 january 2017, 22:53
The press is the cheapest way to reach a large number of unknown or unexpected potential buyers whether they live in cities or even overseas. Themselves advertisements in periodicals compared with TV programs or create and print posters are made quickly - almost enough for one day. Small inline ads are often booked by phone.
Responses to advertising in the press can be obtained using coupons, telephone calls or Fax email or the Internet. Press advertising may be drawn to certain people if it is placed in Newspapers or in magazines that they read. The advertising of certain goods or services is usually located in certain sections allowing each advertiser more economical to spend money paying for a small ad space.
Newspapers and magazines can be stored for long time many ads compared to the limited time availability of advertising on television and radio. Announcements in the press can be read repeatedly and stored.
Some publishers encourage research demand using coupons or cards saving readers from having to cut out the ads and write independently to the advertiser.
If the press is prevalent in countries with high levels of literacy, it has its weaknesses.
To read the press you need to put some effort while film, radio and television simply grab your audience. In periodicals advertising fights for the attention and interest of the reader with articles in the movie and on the radio is never going simultaneously with the transmission.
Press advertising is devoid of the realism of television and film advertising sound motion, often color, etc. as well as audio capabilities of the radio. Grouped ads are not stop myself to look. In order to find something to make an effort. If you use any other media advertising is presented individually and in each moment of time can be perceived independently. Buying whole pages of the press is one of the drawbacks of working with advertising agencies. They more profitable but uneconomical for the advertiser does not understand the tactics of the Agency's work.
Television and radio broadcast news several times a day it's much easier for the consumer than reading same in the newspaper.
Advertising in Newspapers - the most popular form of advertising in the press because the newspaper is the ideal advertising medium for companies who want to reach a mass audience.
All the Newspapers are truly mass medium permeating all segments of society. At the same time, local Newspapers have the possibility of local coverage of a particular region which is convenient for
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